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Our Vision

As a Top 100 IT reseller and number 1 'Superstar leader' in the Digital Maturity Index, Probrand has always put innovation at the heart of serving customers better.

Now, we believe it is time for a new way for IT buyers and suppliers to connect and transact.

You, the customer, have fundamentally changed; 94% of B2B purchases are discovered and checked out online, on your terms. We've seen consumer marketplaces rise as people look for easier ways to gain better value across multiple suppliers.

And in business, you now want this consumer style purchasing with B2B pricing and process; that's why 91% of interuptive cold calls to you don't work. You want the choice to search and compare what you want on your terms online, then engage technical people for help as needed - whether that be for products or IT services and projects.

We recognise ...

The complex multi-tiered IT supply chain, with human intervention at every step, means you’re not always seeing deals you’re entitled to.

Plus, volatility of price and stock make it impossible for buyers to benchmark and get best value.

All this means hassle for IT buyers and sellers who just want to get stuff done.

This is a market ripe for digitisation, where buyers openly connect with multiple distributors and vendors in one place.