• What is a Cloud Server?

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A Cloud Server is a non-physical server hosted in a cloud based virtual environment. Client devices may access a virtual cloud network as if the server were a dedicated onsite resource. The network is remotely accessed via an internet connection. Cloud servers are known for efficient scalability in response to increased or decreased traffic.

Cloud Servers - What are the Benefits?

There are several high profile benefits associated with both carrying out business transactions and conducting business communications through a cloud based server (or ‘virtual’ server):

  • Startup Costs
    Depending on the scale of a business venture, many separate dedicated servers may be required to support the smooth daily running of the business (e.g. email server, applications server, etc.). Cloud server solutions eliminate the financial burden of purchasing and maintaining the relevant hardware in terms of IT infrastructure. This also reduces the costs of housing and powering the hardware and removes the related costs of employing specialist IT staff.
  • Maintenance Costs
    The physical hardware that hosts the virtual server technology is housed in a professionally run data centre. The onsite IT staff oversee automatic software updates and perform ongoing maintenance. This means that users benefit from peak server performance with reduced staffing costs (whilst also freeing up office space).
  • Expert IT Personnel
    Installing and maintaining a purpose designed IT infrastructure with dedicated server capabilities is a professional task that should be carried out by trained personnel. Cloud server solutions help users to focus on core business priorities while the technical side of storing and supplying mission critical data is handled by expert staff.

Cloud Servers - Scalability

A common oversight that many companies face is a failure to plan for increased demand for access to online applications. Where clients experience slower load speeds or denied access to data due to server issues, businesses could potentially begin to lose clients to competitors.

Cloud servers provide businesses with a cost effective means of instantly scaling up server capacity so as to process an increased amount of online traffic. Where demand for online applications experiences a dip - either temporarily or permanently - server capacity is reduced, resulting in lowered user costs.

Cloud Server Integration

Startups may find that costs can be significantly reduced by choosing to invest in a basic onsite IT infrastructure, (typically consisting of one central server and a number of client devices). Whilst this simple setup is ideal for a fledgling venture with a small body of staff and low demand for access to online applications, business growth will result in the added weight of increased server traffic - which will begin to overload the server.

The solution is to add another server. At this stage, however, the company is most likely still trying to keep overheads to a minimum, meaning servers may not be installed and maintained by professional IT staff. The upshot is that individual servers will not be integrated, resulting in slower connectivity where users wish to access files across multiple servers. Cloud servers are integrated, such that all servers pertaining to one company are ‘linked’.

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