Application Delivery refers to load balancing software, the purpose of which is to process multi-user requests for access to dynamic data. As opposed to a Content Delivery Network (CDN) that connects users with static data (set data that the user may not alter), an Application Delivery Network (ADN) presents personalised content based on past or present user activity (e.g. gaming, sales, gambling).
Why is Application Delivery essential? Where a business relies on client interaction online to garner sales, an efficient exchange of data through a well-maintained company website is central to both client retention and business growth. Application Delivery is a means of achieving a professional and competitive online user experience by presenting clients with personalised data that is refreshed in response to client preferences indicated throughout the sales journey.
How Does Application Delivery Work?
The load balancing data processing technology acts as a data controller positioned between mission critical web applications and the end user (i.e. customers/clients). The software is designed to understand the user’s intent and provide the most efficient route to the appropriate data and relevant files. The application Delivery software achieves this by accessing the desired files directly from the server known to contain the relevant data. This reduces load time for the end user and frees up the host to process further data requests (i.e. ‘queuing’ for data is effectively eliminated).
Benefits to business include:
- Bandwidth management
- Unified data gateway management
- Reliable and secure data delivery architecture
- Continuous availability of online services across all devices
- Feedback - monitor device specific application response times
Transmission Control Protocol (TCP) - The TCP layer is often referenced when explaining online data exchange. The TCP layer refers to the software responsible for compiling information into manageable data packets. Data that is fed through the TCP layer prior to transfer is more easily received and read by the end user’s device. This ensures that all data exchanges are specific to the client device, resulting in an efficient service based on increased load times. The TCP player is an essential component of an ADN.
Application Delivery in the Cloud - Cloud data that is accessed via a cloud based ADN presents options in terms of instant scalability. As a business grows, the company will experience increased demand for access to online applications. Where servers become overloaded with demands for access to data, customers will face slower load speeds which could lead to poor customer retention. Businesses may avoid this issue by choosing scalable Application Delivery resources that automatically increase server storage to meet increased demand.
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