We’ve been predicting for about 18 months that the convertible 2-in-1 is the computing form factor to follow closely.
In contrast to the traditional laptop where demand is waning, the popularity of the 2-in-1 is riding the crest of a wave – with sales soaring 47% during the first half of the year. This has been helped in no small amount by the huge sums being spent to promote these devices. You may have seen Intel’s advertising campaign featuring Jim Parson – AKA Sheldon Cooper from the Big Bang Theory.
This increase in popularity cannot be fully explained by marketing spend alone, however. Here are five strong reasons that explain the rise of the 2-in-1.
The hybrid concept
The key selling point of the 2-in-1 is the ability to replace two devices – the laptop and tablet – without losing functionality. Convertible 2-in-1s provide a full operating system, which allows the end user to be as productive as they would be on a traditional laptop. While the detachable keyboard means users can switch to tablet mode whenever they need to conduct presentations, collaborate with colleagues, etc. This offers convenience but it also makes sense economically, as you don’t have to buy twice.
See our range of convertable devices here
When convertible computers first came on to the market in the form of the Lenovo Yoga and the HP Revolve, they were more cumbersome than the models we have today. Although innovative, they were hampered by heavy glass screens which made them difficult to use in tablet mode. But as these devices have become lighter and the keyboards have become fully detachable, they have become much easier to handle.
Any new technology is expensive when it initially launches on the market. You’ll pay a premium for the new functionality as R&D costs money. But as the technology becomes more standard, it also becomes cheaper to produce, hence the price will come down. Thanks to this, devices that were once considered out of reach for ordinary people are now accessible to all.
Microsoft was a slow starter when it came to embracing tablet and mobile technology. Business users looking for this functionality had to resort to iOS or Android powered devices. This left IT managers with the pain of connecting different operating systems within the corporate infrastructure. However, with the convertible 2-in-1, business users now have mobile functionality with the added control and security afforded by Microsoft’s operating system.
See our range of Ultra-mobile PC's here
Continuum With Windows 10 available on convertible 2-in-1s, business users can now have continuum across devices. If you want to use the Office 365 productivity suite for instance, users can now have familiar functionality whether they want to use a desktop, laptop, tablet or mobile device.
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