With the business community under pressure to adopt green IT in all its forms, technology services provider, Probrand, is urging buyers to consider the depth and breadth of their supply chain and not just the product to ensure they are buying genuinely green IT.
Technology vendors are investing heavily in green initiatives such as energy-efficient servers, PCs, data centre power and cooling solutions, cleaner manufacturing, and device recycling programs. But, says Probrand, without this information being passed on to buyers in a concise format, they cannot make informed green purchasing decisions.
In a survey by research firm Forrester, only 15 per cent of IT professionals surveyed said they have a high level of awareness of IT vendors' green initiatives and solutions.
“If buyers are looking for something that is truly ‘green’ then there’s no point in buying what proposes to be the very latest, low power, carbon footprint reducing technology, if the materials and components that make up the product are full of lead and are non-recyclable.
“The issue here, resides on transparency of information between supplier and buyer, ensuring that buyers have all the information they need to make an informed choice before buying. This needs to be a market movement or initiative,” says Probrand’s Commercial Director, Chris Griesbach.
As the Government’s Climate Change Bill is due to be given Royal ascent, which legally demands CO2 reductions of 32% by 2020 , Forrester has also found companies are still ignoring environmental issues when buying IT solutions. “Without appropriate information to hand, how can buyers be expected to consider environmental issues when buying IT? Suppliers need to take the initiative and provide buyers with the information they need to make the right choice.
“Likewise, buyers could look inwardly at how they obtain information and whether their procurement process is meeting the challenges of what is fast becoming a very complex purchasing decision,” Griesbach concludes.
Best practice green procurement systems, like www.theitindex.co.uk that daily update granular levels of product and manufacturer information to a buyer’s desktop, shorten the research and purchase process, saving time and money.
Efficient and structured buying tools are now being accredited as offering Best Practice and Best Value by organisations such as The Institute of Chartered Accountants. However, Forrester has found that only a quarter of IT buyers have written green criteria into their purchasing processes.
Jos Creese, Head of IT, Hampshire County Council, said: “More efficient procurement practices that gather critical buying decision information are a key element in proliferating the green movement, particularly when it comes to deeper levels of information required for making a more holistic buying decision for green IT. But manufacturers clearly need to play their part.”